CHAPTER 7: COMMUNICATION, NEW MEDIA & SOCIETY
POSITIVE IMPACTS OF NEW MEDIA TO SOCIETY
Ability to learn new skills
Ability to communicate
Ability to do business digitally
Real time information
The decrease of print media
NEW MEDIA AND POLITICS
Internet and voting
Led to decrease in turnout
Grassroots anti establishment movements
Substantial deadline in political support for incumbent coalition and resulted in the fall of the ruling coalition
Help to expose actual government corruption
Social Media and xenophobia
Facilitate coordination and collective action
Could change attitudes
Reduce social stigma of hate speech and hate crimes
Social media and false news
Shared by users who mistrusted the mainstream media
Significant share of all news consumption
Uncivil behavior, insults and harassment, primarily targeted at politicians
Twitter (get higher campaign contributions stronger for newcomers to politicians)
Digital censorship
Online content in China get censored
Invested in virtual private network to overcome censorship
Manipulation of information
Devoted to cheerleading state
Manipulation of information can also be used by foreign powers to interfere in democratic regimes
Monitoring and surveillance
China monitor popular discontent and interfere in case of poor performance
NEW MEDIA AND ENTERTAINMENT
18-34 y/o 64% enjoy live streaming (valued $70 B)
Over The Top platforms reach 383 M subscribers in 2021.
Advantages of Live Streaming:
Live streaming has become extremely popular, but what was the motivation behind businesses setting them up?
Live streams are faster to broadcast, as you don't have to spend much time in pre-production
Live streams are cheaper, as you don't need video editors for your videos
Since videos can be live-streamed from mobile devices, they don't require expensive equipment to be set up, thus minimizing the required investment
Users prefer live streams over pre-recorded videos. Forbes states that Facebook live videos are watched three times more than pre-recorded
NEW MEDIA AND COMMERCE (E-COMMERCE)
8 ways that new media impacts your business:
Allow businesses to become omnipresent
Increases personalization
Generates more loyalty
Increases industry collaboration
Adds credibility
Increases referrals
Helps gauze audience feedback
NEW MEDIA AND HEALTHCARE
Social support
The desire to be encouraged
Education
Notification
Experiences
NEW MEDIA AND JOURNALISM
Citizen journalism
Pro: allowed broadcast direct without going through reporter
Con: content creators not necessarily reliable sources of information
Friending, following, commenting
Pro: allow to have voice in news through comments and posts
Con: tend to friend and follow who believe the same feelings
Sharing
Pro: sharing what makes social media so fun. Exposes to more content
Con: don't tend to explore the factual accuracy
Immediacy
Pro: enables to hear current events
Con: lead to stories being reported before know all the facts
NEW MEDIA AND WORLD OF WORK
Profound effect on recruitment and hiring such as LinkedIn
CHAPTER 8: GOVERNMENT POLICIES: NEW MEDIA & PRIVACY
CHAPTER 9: ETHICS, ISSUES AND TRENDS OF NEW MEDIA AND DIGITAL CULTURE
New media ethics: distinct ethical problems, practices and norms of digital news media
The code ethics
Truth
Honesty
Fairness
Respect
Tension on two levels
On the first level (between traditional and online)
On the second level (between narrow and global)
What is journalism:
Skeptically: dismisses the question itself as unimportant
Empirically: systematic and careful approach to the question
The normative: approach insists
Types of ethics:
Anonymity
Speed, rumor and corrections
Impartiality, conflicts of interest and partisan journalism
Entrepreneurial not for profit journalism
Reporters using social media/ social networking sites
Citizen journalists and using citizen content
Ethics of images
New media issues to look for:
Cybersecurity
Ransomware
Data security
Social media privacy
Businesses
Shortage of professionals prepared at the level tech to meet demand
The importance of soft skills in the age of machines
Beyond the digitization of processes, a corporate culture based on innovation
Adaptation of services, products and channels to the demand of the digital customer
Socializing
Mental health
Virtual vitriol
cyberbullying
Privacy
Geotags
Google’s Street View
Facebook
New media trends to follow:
Marketing
Social commerce will continue to expand
Reaching new audiences will become a primary goal
Video content will continue to dominate
Social audio will become more popular
Paid advertising will become a necessity
Influencer marketing will continue to soar
Augmented reality will become more mainstream
Personalization will be paramount
User-generated content will continue to be popular
Instagram and twitter will remain popular
Content trends
Mental health comes first
Entertainment and shitposting
Homemade is better
Audio and podcast
Creativity
It’s all about motion
Irregular is beautiful
Long live the 90’s and the 00’s
New media trend- in a nutshell
Tiktok will become social network par excellence
Homemade content will be key in editorial plans
Traditional platforms will focus most of efforts on content creators than on brands
Increase ads pressure will result cost increase leading to new ads platforms
Creativity will draw from 90’s and 00’s
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