Task:
You are a local brand company selling “Street Wear”. In the last few years your company performance was very poor as a result from poor product sale, poor branding, and competition from local and international brands. If the situation continues, your company will face bankruptcy and may go out of business. However, an investor came and invest RM 1 million to your company. Your task is to use the RM1 million to revive and rebrand your company by coming out with a new product/project/concept related with your business.
Instructions:
1. Describe the background of your company. Describe how the brand is rebranded (eg: new name,new logo,new concept).
2. Describe the new product/concept that will be the main innovation. (eg: new product,new clothing line). The new innovation must be detailed (eg: concept art,images).
3. Describe the media strategy to help in the rebranding (eg: using social media,tv advertisements, influencers, collaborations). Explain each strategy in detail.
4. Describe the allocation of budgets for every process involved in the rebranding (eg: for media,for product development, influencers fees, etc). Please remember the budget for the whole rebranding and innovation must not exceed RM 1 million.
5. Compile the proposal in one written report (10-15 pages) (pdf).
6. Present your proposal creatively. (Video presentation) (5-8 minutes).
https://youtu.be/UdFMgHI-amI
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