DIGITAL MARKETING NOTES

on

 CHAPTER 1: INTRODUCTION TO DIGITAL MARKETING

  1. BUSINESS MANAGEMENT

    1. FIXED MINDSET VS GROWTH MINDSET

      1. FIXED MINDSET

  • Individuals  believe they are either born with talent or not.

  • either naturally good at something, or not.

  • They view intelligence as a fixed trait.

  • They believe inborn talent determines success.

  • Individuals with a fixed mindset seek to validate themselves

  1. THE DANGERS OF A FIXED MINDSET

  • Individuals with a growth mindset believe talent comes through effort.

  • They believe anyone can be good at anything; that their abilities can be developed through dedication, perseverance, and the right strategy. Individuals with a growth mindset focus

on developing themselves.

  • Although this distinction may seem simple, the implications are enormous.

  1. GROWTH MINDSET

  2. THE POWER OF A GROWTH MINDSET

  1. MINDSET POSITIVE OR NEGATIVE VIBRATION

  2. LOCUS OF CONTROL

  • Locus of control is a psychological concept that refers to how strongly people believe they have control over the situations and experiences that affect their lives. In business, locus of control typically refers to how entrepreneur perceive the causes of their business success or failure.

  • Believe have control success and failure

  • Do better in job can set own pace

  • Health conscious and seek medical attention when needed

  • Less prone to stress-related illnesses, anxiety or depression

  • High achievement and expects to perform well

  • Independent, achieving and dominant

  1. LATERAL THINKING

Set of processes that provide deliberate systematic way of thinking creatively that results in innovative thinking in a repeatable manner. Lateral thinking is more concerned with movement value of statements and ideas.

  1. WHEN TO USE LATERAL THINKING

    1. Problem solving

    2. Finding new ways

    3. Invention and innovation

  2. LATERAL THINKING TOOLS

    1. Aim, goals and objectives

    2. alternative , possibilities and choices

    3. Consequences and sequel

    4. Other people’s view

    5. Consider all factor

  1. ASAS PERNIAGAAN

    1. Keuntungan

    2. Ketahanan

    3. pertumbuhan

  2. ENTREPRENEUR

    1. CHARACTERISTIC

      1. Never give up

      2. Energetic

      3. Knowledgable

      4. Tawakkal

      5. Confidence

      6. Always thankful

      7. Patience

      8. Positive mind set

      9. Sails to catch dreams

    2. ENTREPRENEUR SKILLS 

      1. Financial managements

      2. Inventory management

      3. Branding and marketing

  1. WHAT IS DIGITAL MARKETING

The act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing.

  1. WHY DIGITAL MARKETING IMPORTANT

    1. Brand

    2. Trust 

      1. Reliability

      2. Sincerity

      3. Integrity 

      4. Consistency

      5. Commitment

      6. competence

  2. WHEN TERM OF DIGITAL MARKETING USED

  3. DIGITAL MARKETING CHANNEL

    1. Email marketing

    2. Search engine marketing

    3. Search engine optimization

    4. Display advertising

    5. Social media marketing

  4. WHAT IS IMPORTANT IN DIGITAL MARKETING

    1. Clickability

    2. Share

    3. distribution

  5. ONLINE BUSINESS MODEL

    1. Retail 

    2. Dropshipping

    3. affliate

  6. UNIQUE SELLING PROPOSITION & TARGET AUDIENCE

    1. Develop USP

      1. Unique aspect

      2. Understanding customers

      3. Market research

    2. Branding your USP

      1. Name

      2. Logo

      3. Packaging

      4. Social media and website

      5. premise

  7. THREE BASIC ELEMENT TO BE MASTERED BEFORE EXECUTING ONLINE MARKETING

    1. Product knowledge

    2. Prospect’s problems

    3. Target market

  8. VISION STATEMENT

    1. Clear

    2. Simple

    3. Aspirational 

    4. Visual

    5. Future casting

  1. DIGITAL BUSINESS

    1. DIGITAL BUSINESS MARKET TRENDS

      1. Mobile universe

      2. Augmented reality

      3. Big data

      4. Social media

      5. Multichannel retail

    2. THE MAJOR CONCEPTS OF THE 4TH INDUSTRIAL REVOLUTION

1. Transformed, more demanding and conscious customer expectations.

2. Product routinely and quickly enhanced by data, which improves asset productivity.

3. New partnerships being as companies learn the importance of new forms of collaborative innovation and the values of the circular economy.

4. Novel operating models and organizational forms which are on one hand more automated, on the other flatter and more peer to peer


  1. ADVANTAGES OF DIGITAL BUSINESS

    1. Potential access to a global market

    2. Reduce marketing cost

    3. Reduced building overhead

    4. Automated system and resources

  2. DISADVANTAGES OF DIGITAL BUSINESS

    1. Potentially lower profit margins

    2. Reduced physical interaction

    3. Negative reviews

  1. DIGITAL MARKETING STRATEGY

    1. DEFINITION

Using digital channels to promote or market products and services to consumers and businesses

  1. TRADITIONAL VS DIGITAL MARKETING

  • Traditional marketing now integrates with digital, greatly enhancing the communications mix.

  • The digital medium liberates from publishing or broadcasting schedules, from budgetary or calendar schedules, and from geographic limitations.

  • Recognise that the marketing medium (TV, Radio or Print) constraints marketing content: to fit in with programming schedules, print schedules and geographic boundaries.

  • Digital marketing anticipates an open engaged approach with the consumer

  • with unique levels of targeting and accountability.

  • Digital marketing is characterised as through personalisation, with new expectations around content in tune with consumer interests it is also an interactive form of communication, consisting of listening, engaging, and sharing.

  1. CHANNELS

    1. Search marketing

    2. Search marketing (pay per click)

    3. Email marketing

    4. Digital display

    5. Social media marketing

    6. Mobile marketing

  2. 8 STEPS PROCESS OF CRAFTING DIGITAL MARKETING STRATEGY 

    1. Awareness 

    2. Engagement

    3. Subscribe

    4. Convert

    5. Excite

    6. Ascend

    7. Advocate

    8. Promote 

  1. MARKET RESEARCH VS MARKET REALITY

  2. SWOT ANALYSIS

    1. STRENGTHS

      1. Unique Selling Proposition (USP)

      2. Branding

      3. Financial

      4. Staff

      5. Facilities etc.

    2. WEAKNESSES

      1. Product/ Service defect

      2. Lack of skills & experiences etc.

    3. OPPORTUNITIES

      1. Trend

      2. Economic

      3. Politic

      4. Social

      5. Technology etc.

    4. THREATS

      1. Competitors

      2. Changing of trends

      3. Changing of demands etc.

  3. PRODUCT LIFE CYCLE

    1. Introduction

    2. Growth

    3. Maturity

    4. decline

  4. CUSTOMER SEGMENTATION

    1. Geolocation

    2. Demography

    3. Behavioral

    4. Sociography 

    5. psychography


CHAPTER 2: MARKETING AND COMPETITOR ANALYSIS

  1. MARKETING

  2. CONSUMER NEEDS AND WANTS

  3. MARKETING CONCEPT

  4. DEFINITION OF MARKETING

  5. MARKET

  6. MARKETING SEGMENTATION

  7. TARGETING

  8. POSITIONING OF MARKET AND PRODUCT

  9. UNIQUE SELLING PROPOSITION

  10. 4P

  11. TARGET MARKET

  12. THREE BASIC ELEMENTS TO BE MASTERED BEFORE EXECUTING ONLINE MARKETING

  13. PRODUCT: GOOD OR SERVICES

  14. PRODUCT: BRANDING STRATEGY

  15. MARKETING TACTIC

    1. PRICING

    2. PROMOTION

    3. PROMOTION TRADITIONAL METHOD

    4. ADVERTISING

    5. PERSONAL SELLING

    6. SALES PROMOTION

    7. PUBLICITY

    8. PLACE/CHANNEL OF DISTRIBUTION

    9. PACKAGING

    10. PEOPLE

    11. PHYSICAL LAYOUT

    12. PROCESS

  16. COMPETITOR ANALYSIS

  17. E-MARKETING TACTICS

  18. E-MARKETING CONCERNS


CHAPTER 3: SEARCH ENGINE MARKETING

  1. WHAT IS SEO

  2. SEARCH ENGINE BASICS

  3. MAIN SEARCH ENGINES

  4. PROCESS

  5. DIFFERENCES BETWEEN SEO AND GOOGLE ADS

  6. RATIONALE OF SEO

  7. HOW GOOGLE READ A WEBPAGE

  8. KEYWORD

  9. WEBSITE STRUCTURE

  10. SEO OPTIMIZATION TECHNIQUES ON A FACEBOOK PAGE

  11. ON PAGE SEO

  12. OFF PAGE SEO

  13. REGISTER GOOGLE MY BUSINESS

  14. REGISTER BUSINESS LISTING ON WAZE

  15. LOCAL SEO

  16. LOCAL SERPS

  17. GOOGLE MY BUSINESS

  18. REASONS WHY LOCAL SEO SERVICES CAN HELP ATTRACT NEW CUSTOMERS

CHAPTER 4: SEARCH ENGINE MARKETING 

  1. SEARCH ENGINE MARKETING

  2. SEARCH ENGINE MARKETING KEYWORD

  3. THE SEARCH ENGINE MARKETING AD AUCTION

    1. HOW AD AUCTION WORKS

    2. HOW ADS WIN THE AD AUCTION

    3. HOW DOES GOOGLE DETERMINE WHICH AD IS SHOWN WHERE

  4. THE IMPORTANCE OF QUALITY SCORE IN SEM

    1. More money

    2. SEM can increase brand awareness

    3. Its accessible even to small accounts

    4. SEM is great for local marketing

    5. It generates immediate results

  5. UNIVERSAL  SEARCH

    1. WHAT

    2. WHY

    3. HOW

    4. TAKING FULL ADVANTAGE OF UNIVERSAL SEARCH

Comments

Post a Comment