ENGLISH FOR ACADEMIC PURPOSE: IN TEXT CITATION EXERCISE

    ELEPHANTS AND CHEESE: AN EXPLORATORY PAPER

by Teck Wann

    It is widely known that elephants fear cheese, and will flee at the first whiff of it  ("Elephants Stampede", 2003). What is not yet well understood is why this phenomenon occurs. For more than a decade academics have been researching this perplexing topic. Their work constitutes part of the booming new discipline known as pachydermo-fromagology, which is defined as “the study of elephant-cheese interactions” (Concise Oxford Dictionary, 2004). Retrieved October 20, 2004, from Oxford Reference Online database. ). This paper will evaluate existing research and theories, and argue that none of them satisfactorily explain the data which has been gathered so far. 

    That elephants fear cheese was an accidental discovery made by the noted elephantologist Coleman (1984). The story of the discovery is now famous, but worth repeating: 

       After a hard morning following the herd, I had just sat down under a tree for lunch and unwrapped a particularly delectable chunk of cheddar sent up from the base camp. Suddenly I heard an enormous trampling sound, and when I looked up, the entire herd was gone. (Coleman, 1988, p.160

    His discovery, while dismissed at the time, was subsequently corroborated by other researchers. Several studies (Gibson & Sturgess, 1987; Gibson, Sturgess, & Bates, 1989) have confirmed the phenomenon, and that it occurs among both African and Asian elephants. A recent report by the Elephant Research Institute (2001) established that smell is the primary means elephants detect cheese, and that they will ignore large pieces of cheese if tightly wrapped. Meanwhile a French cheese expert asserts on his website that elephants do not flee from French cheese, only the lesser cheeses of other nations. “Zee creatures, zey have good taste, non?” he writes (Gouda, n.d., Introduction section, para. 2). 

    Recently, a new theory has exploded on the scene and caused quite a stink. Based on several clever experiments, Maas (2003) has claimed that in fact elephants do not fear cheese at all, but instead fear the mice which are attracted to cheese. However, this theory, which she calls the Maas Mouse Hypothesis (MMH), has not yet been widely accepted. One researcher (Sturgeess 2004a, 2004b) has published a series of articles roundly denouncing the MMH, and the debate has even spilled over into the popular press (Achison, 2004).

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