CHAPTER 1: INTRODUCTION OF PUBLIC RELATIONS
THE CHALLENGE OF PR
BIGGEST CHALLENGE: Multifaceted
MUST HAVE SKILLS
Written and interpersonal communication
Research
Negotiation
Creativity
Logistics
Facilitation
Problem solving
DEFINITION
HARLOW: Doing good and getting credit for it
PR NEWS: Public Relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and patience.
PUBLIC RELATIONS SOCIETY OF AMERICA: Public relations is a strategic communication process that builds mutually beneficial relationships between an organization and their publics.
CUTLIP & CENTER: Public Relations is the management function that identifies, establishes and maintains mutually beneficial relationship between an organization and various publics on whom its success or failure depends.
KEYWORDS FRAME
DELIBERATE
Public relations activity is intentional. It is designed to influence, gain understanding, provide information, and obtain feedback from those affected by the activity.
PLANNED
Public relations activity is organized. Solutions to problems are discovered and logistics are thought out, with the activity taking place over a period of time. It is systematic, requiring research and strategic thinking.
PERFORMANCE
Effective public relations is based on actual policies and performance. No amount of public relations will generate goodwill and support if the organization has poor policies and is unresponsive to public concerns.
PUBLIC INTEREST
Public relations activity should be mutually beneficial to the organization and the public; it is the alignment of the organization’s self-interests with the public’s concerns and interests.
TWO-WAY COMMUNICATION
Public relations is not just disseminating information but also the art of listening and engaging in a conversation with various publics
MANAGEMENT FUNCTION
Public relations is most effective when it is a strategic and integral part of decision making by top management. Public relations involves counseling, problem solving, and the management of competition and conflict
OTHER POPULAR NAMES
Umbrella
Fortune 500: corporate communications
Nonprofit: public information, public affairs, community relations, marketing communications
STEREOTYPES AND LESS FLATTERING TERMS
Glamour
Propaganda
Manipulation
PR stunt
Spin or framing
PUBLIC RELATIONS AS PROCESS
Research: what is the problem/situation
Action: program planning- what is going to be done
Communication: execution- how will the public be told
Evaluation: was the audience reached and what was the effect
THE DIVERSITY OF PR WORK
Counseling
Research
Media relations
Publicity
Employee/member relations
Community relations
Public affairs
Government affairs
Issues management
Financial relations
Industry relations
Development/fund-raising
Multicultural relations/ workplace diversity
Special events
Marketing communications
PUBLIC RELATIONS VS JOURNALISM
Scope
Public relations has many components;
journalism has only two: journalistic writing and media relations
Objectives
Journalists are objective observers;
Public relations personnel are advocates
Audiences
Journalists focus on a mass audience;
Public relations professionals focus on defined segments
Channels
Journalists often use only one channel;
Public relations practitioners use a variety of channels
PUBLIC RELATIONS VS ADVERTISING
◼ Advertising works through mass media;
public relations relies on owned media
◼ Advertising addresses only external audiences;
public relations targets external and internal audiences
◼ Advertising is a specialized communications function;
public relations is broader in scope
◼ Advertising sells organizations’ goods/services;
public relations creates positive environments around organizations
PUBLIC RELATIONS VS MARKETING
Objectives
Audience
Completion vs. Opposition
Role in Management
THE EVOLUTION OF PUBLIC RELATIONS
PR ENTERS THE DIGITAL AGE
◼ Multicultural world
◼ Public demand for transparency
◼ Expanded role for PR
◼ Corporate social responsibility (CSR)
◼ Managing the 24/7 news cycle
◼ Continued growth of digital media
◼ The need for lifelong professional development
◼ AI
ETHICS AND PROFESSIONALISM
UNDERSTANDING ETHICS AND VALUES
ETHICS: standards of conduct; how we should behave based on right and wrong
VALUES: central beliefs that determine how we will behave in a given situation
ETHICAL DEALINGS WITH THE NEWS MEDIA
◼ Honesty doesn’t mean answering every question asked
◼ 3 main areas of ethical concerns
◼Gifts to journalists
◼Linking ads with news coverage
◼Transparency and disclosure issues
CHAPTER 2: PUBLIC RELATIONS CAMPAIGN
CAMPAIGN
A campaign is the strategic design of a series of messages sent to one or more targeted populations for a discrete period of time in response to a positive or negative situation affecting the organization
PR CAMPAIGN
Series of planned activities designed to give a company or brand publicity
Have specific business goals: driving website traffic, getting notice about new product, drawing attention to a cause
Activities are carried out in a specific time frame relevant to the overarching goal
PERSUASIVE CAMPAIGN
Persuasion: an effort to gain public support for an opinion or course of action
The effort is based on truthful and ethical methods
TYPES OF PERSUASIVE CAMPAIGNS
Political campaigns
Commercial campaigns: promote company’s new products/ services
Reputation campaign/ image campaign: aimed at improve company/ nonprofit organization perceived by publics
Educational or public awareness campaigns
THE THREE STEP PROCESS (PIE)
PLANNING: research and analyse the problem in order to determine how to most effectively respond to it
A summary of background research gathered
Lists of priority audiences
Audiences refers to groups that will be the targets of a specific campaign.
Goals are the broader, general outcomes one wants to see as a result of one’s persuasive efforts.
Objectives are the specific and measurable indicators of whether or not one has met one’s goals.
Lists of messages and themes
Descriptions of strategies and channels of communication
A description of goals and objectives
Goals are the broader, general outcomes one wants to see as a result of one’s persuasive efforts.
Objectives are the specific and measurable indicators of whether or not one has met one’s goals. (SMART: Specific, Measurable, Achievable, Realistic and Timely)
Short-term objectives are those expected to be accomplished either during the campaign or immediately upon its conclusion.
Long- term objectives are those expected to be completed long after the program’s conclusion
Lists of messages and themes
Descriptions of strategies and channels of communication
IMPLEMENTATION: execute the response
Tactics (specific channel, social media, news station or newspaper)
Budgeting
Timetables
Coordinators, volunteers, others
Special needs
EVALUATION: measure the effectiveness of the response and determine what needs to be done next
Ongoing evaluation describes the methods used to adjust or fine-tune the program while it is in progress. Ongoing evaluation is not possible in all cases, but planners should look for the opportunity. The longer the program runs, the more likely planners will be able to do this type of preliminary evaluation and make those adjustments.
Summative evaluation describes how planners will evaluate the program after its completion.
Purposes of the Summative Evaluation
Improvement of future programs and events – one must know what went wrong in order to avoid similar mistakes in future programs. This is especially important for programs that are dependent on scheduled events. Persons attending events can be surveyed to determine how they learned about the event, why they attended, what they liked and disliked about it, and whether their perceptions of the sponsoring organization were affected by what they learned at the event.
Formative evaluation, found only in the final version of the program book. It describes what was learned from the program, especially during the summative evaluation, and serves as the starting point for future programs.
Evaluation criteria:
Analysis of media coverage
Audience feedback
Message recall
Customer response data
Clues in cyberspace/social media platform
Before-and-after comparisons
CHAPTER 3: PUBLIC RELATIONS AND SOCIAL MEDIA
GOALS OF PUBLIC RELATIONS
Create, maintain and protect the organization’s reputation
Enhance its prestige
Present a favorable image
Create good will for the organization
PR TASKS
planning, developing and implementing PR strategies;
liaising with colleagues and key spokespeople;
liaising with and answering enquiries from media, individuals and other organizations, often via social media platforms, telephone and email;
researching, writing and distributing press releases to targeted media;
collating and analyzing media coverage;
writing and editing in-house magazines, speeches, articles and annual reports
preparing and supervising the content on social media platforms, production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs, websites
PR practitioners use a wide range of media to build and sustain good relationships between the employing organization and its clients through planned publicity campaigns and PR activities.
PR are responsible for handling all aspects of planned publicity campaigns and PR activities during periods of crisis
PR WITH TRADITIONAL MEDIA
Newspapers
Magazines
Brochures
TV
Radio
Press releases
Press/ media kit
Trade shows
PR WITH NEW MEDIA
‘New Media’ is a term that describes the emergence of digital, computerized, interactive communication technologies.
i.e. Internet, Websites, Chat rooms, e-mail, Social media, etc.
It refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content
Interactivity is a key aspect of many new media tools
SOCIAL MEDIA
Social media combines “a wide range of online, word-of-mouth forums including blogs, company sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, microblogs” (Mangold & Faulds, 2009, p.358). Social media integrates technology & social interaction with pictures, videos, words, and audio. It also allows people to share different perspectives and
sharing information / stories / experiences among online
CHARACTERISTICS OF SOCIAL MEDIA
Open
Conversations & Dialogue
Relationship Development
Multiple voices
Getting the message to stakeholders:
Social media press release
Video news release
Internet
Social networking communities / influencers
Live streaming
OPPORTUNITIES IN SOCIAL MEDIA
Knowledge sharing
Blogs
Microblogs
Twitter, wordpress, blogger
Life sharing
Photos
Videos
Youtube, instagram
Social networking
Connect
Interact
Facebook
Business networking
Connect
Interact
Linkedin
Community building
collaborative
KEY TERMS TO REMEMBER ABOUT SOCIAL MEDIA
ENGAGEMENT
“the purpose of listening and interacting with your key stakeholders virtually – these conversations range from compliments to complaints to specific needs.”
Examples of brands that have high levels of engagement: Starbucks, Dell, and Toyota
Why are these brands successful?
They understand that each social media channel (ex. Facebook, web sites, blogs, Twitter, etc.) provides people a different dimension of engagement.
Centralized coordination of social media throughout companies.
Senior management was part of the social media process (ex. CEO of Starbucks & MyStarbucks.com)
INFLUENCERS
Definition: The ability to shape and shift messages that grabs a person’s attention and inspires them to act upon this.
Breakdown of influencers
Traditional influencers (newsmakers, reporters, analysts, etc.)
New media influencers
These individuals create their own social networking communities and have their own followers (bypassing gatekeepers)
Bloggers are just the beginning – people are establishing themselves as prominent authorities of influence online.
Has expert content on their blog, web site , etc. – as well developing relationships w/ followers & peer-to-peer conversations.
UNDERSTANDING ONLINE STAKEHOLDERS
CREATORS
Publish a blog
Publish your own Web pages
Upload video you created
Upload audio/music you created
Write articles or stories and post them
CRITICS
Post ratings/reviews of products/services
Comment on someone else’s blog
Contribute to online forums
Contribute to/edit articles in a wiki
COLLECTORS
Use RSS feeds
Add “tags” to Web pages or photos
“Vote” for Web sites online
JOINERS
Maintain profile on a social networking site
Visit social networking sites
SPECTATORS
Read blogs/social media posting
Watch video from other users
Listen to podcasts
Read online forums
Read customer ratings/reviews
INACTIVES
None of the above
PURPOSE OF SOCIAL MEDIA
Establishing online identity
Conducting Research
Launching event & creating awareness of an issue
Campaign
Engaging with customers in dialogue
Creating new online partnerships
Communications with External & Internal Audiences
Crisis Communications & Crisis Management
Reputation Management (Corporate and Individual)
HOW PR CAN BE SUCCESSFUL WITH SOCIAL MEDIA
Integrate social media practices as part of the daily routine – like checking what is going on in the social media, news or email.
Connecting with people online (establishing relationships).
Creating a dialogue through an online channel.
Start having a conversation with online stakeholders from the very beginning – incorporate into corporate culture.
Being consistent with content across all social media platforms as well in traditional media outlets.
Social media is not for the short term – it is a long-term process and investment.
Educate your organization & community about social media
PR TIPS TO SUCCESS
Talk like a person, not a computerized robot!
Be helpful and bring value to the conversation and relationship.
Remember each time that you are talking, posting, or conducting a business exchange online – you are contributing to the personality and reputation of the agency / corporation you are representing, as well as your own reputation.
IMPORTANCE UNDERSTAND SOCIAL MEDIA FROM PR PERSPECTIVE
Being aware of the latest technologies to implement our communication messages and campaign strategies
Know how people are getting their information and stories and effectively communicate and share meaning with audiences
To build networks with fellow PR professionals - you never know who you are going to meet!
Understanding the key online influencers and opinion leaders
A way to understand our target audiences and how to best communicate with them
A tool to use to manage online reputation for our client as well as ourselves
REPORT
1.0Introduction
Public relations (PR) is all about building and managing the relationship between people or organizations and the public they care about. It's like shaping how others see and feel about something, whether it's a company, a person, a product, or an idea. Northpoint.pr.consultant, or simply NPPC, is a company that provides assists with social media usage. Northpoint.pr.consultant is made up of ten people who have specific jobs and tasks to ensure that each activity runs successfully.
Collaboration has been done jointly with the Perlis Art Gallery on successful “Rahasya
Seni Budaya Perlis” campaign on the occasion of “visit perlis 2024-2025”. Art Gallery
Lukis Perlis is the brainchild of DYTM Tuanku Raja Muda Perlis. Perlis State Art Gallery
was inaugurated by His Royal Highness, Tuanku Syed Faizuddin Putra Ibni Tuanku Syed
Sirajuddin Jamalullail, Raja Muda of Perlis on 16 May 2014.
The “Rahasya Seni Budaya Perlis” is a campaign conducted by
Northpoint.Pr.Consultant with Collaboration from the side of the Perlis Painting Art Gallery
to promote the Perlis Painting Art Gallery as one of the tourist destinations in Perlis State.
The word “Rahasya” is taken from Sanskrit which means “Secrets”. This is so because
not many people know about the existence of this Art Gallery in Perlis. “Seni Budaya” in
turn means the values of sensuality and culture found in each of the Works featured in
the Perlis Painting Art Gallery.
Official Logo NPPC Official Logo Campaign2.0Objective Project
• Promoting the activities organized by the Perlis State Art Gallery on the occasion
of the Visit Perlis Year 2024-2025.
• Promoting Perlis State Art Gallery as a center of cultural tourism destination.
3.0Target Audiens
i) UniMAP Students
This is because they are easy for us to target because they are in the same
group. Although they have busy schedules, they often have more flexibility in
arranging time, especially outside of school hours. Therefore, they have more
potential to follow any events organised by us . Additionally, they can also be
ambassadors to communities out there who can indirectly bring influence in
promoting the Perlis Painting Art Gallery.
ii) Community and Citizens
Communities and communities are an important source of support. They
often support local businesses and initiatives, and promote economic growth and
sustainability. Community members often have a major influence on each other. If
something is well received by the community, that can quickly spread through
social networks and word of mouth.4.0 Tactic (Activities) that has been done by Northpoint.PR.Consultanat :
Activities Northpoint.Pr.Consultant
Date Notes
09/10/2023 Establishment of North Point group P.R. Consultant
12/10/2023 First Meeting
• Assignment division
• Place selection: Perlis National Department of Culture and the
Arts
15/10/2023 Second Meeting
• Draft proposal paper to Perlis National Department of Culture and
Arts
17/10/2023 Email a proposal paper to the National Department of Culture and Arts
Perlis
20/10/2023 Group shooting
• Theme: Traditional
23/10/2023 Third Meeting
• Paperwork partitioning
28/10/2023 Delivery of group proposal paper
29/10/2023 Establishment of Northpoint.pr.consultanat official social media:• Instagram: @northpoint.pr.consultant
• TikTok: @Northpoint.Pr
30/10/2023 Fourth Meeting
Presentation of proposal papers
01/11/2023 Invitation of NPPC group members on Instagram
06/11/2023 Place conversion: Perlis Draw Art Gallery
12/11/2023 Fifth Meeting
15/11/2023 Meet with the directors and officers of the Perlis Art Gallery
18/11/2023 Visit Perlis 2024-2025 Anniversary on Instagram
20/11/2023 NPPC theme puzzle post on Instagram
21/11/2023 Recurrence of countdown on Instagram
22/11/2023 Recurrence of countdown on Instagram
23/11/2023 NPPC Theme Presentation: Perlis Cultural Arts Secrets on Instagram
20/11/2023 Sixth meeting
Approval of collaboration of Art Gallery Lukis Perlis
21/11/2023 Distribution of pamphlet papers at the UniMAP Convocation Festival
24/11/2023 First TikTok content4/12/2023 Seventh meeting
• TikTok content recommendations
05/12/2023 Production of TikTok content at the Art Gallery
07/12/2023 Upload second TikTok content
Upload First Instagram Content
08/12/2023 Upload third TikTok content
Upload second Instagram content
10/12/2023 Upload fourth TikTok content
Upload third Instagram content
11/12/2023 Eighth meeting
• Art Relax program discussion
• Division of loyal transactional tasks
14/12/2023 Announcement of NPPC campaign theme notifications on Instagram
15/12/2023 Background notification post of Perlis Art Gallery on Instagram
16/12/2023 Art Relax Program 2023: Jom Pi Art Gallery Draw
Presentation of Perlis Art Gallery's opening hours on Instagram
Programme Picture Jom Pi Art Gallery Draw
17/12/2023 Upload fifth and sixth TikTok content18/12/2023 Ninth meeting
• Art Gallery Jom Explore program discussion
• Google Form provision
Upload fourth, fifth and sixth Instagram content
20/12/2023 Upload seventh, eighth, ninth and tenth TikTok content
Upload seventh, eighth and ninth Instagram content
21/11/2023 Announcement of Jom Explore Art Gallery program on Instagram
23/11/2023 Upload “Rahasya Seni Budaya Perlis” on Instagram
28/11/2023 A tentative presentation of the Art Gallery's Jom Explore program on
Instagram
Ethical presentation of the application of the Art Gallery Jom Explore
program on Instagram
The NPPC proposal was announced on Instagram
30/12/2023 Jom Explore Art Gallery Program
01/01/2024 The tenth meeting
• Report assignment split
Upload 11th and 12th TikTok content
Picture of the program Jom Explore Art Gallery
Upload 10th, 11th and 12th Instagram content
05/01/2024 Upload 13th TikTok content08/01/2024 Eleventh meeting
• Presentation slide assignment partition
Upload 13th Instagram content
10/01/2024 Report updating
13/01/2024 Feedback from the Perlis Painting Art Gallery
Distribution of pamphlet papers around Perlis
Upload 14th TikTok content
14/01/2024 Presentation simulation
Presentation slide updating
Upload 15,16th TikTok content
Upload 14th Instagram content
15/01/2024 Presentation
17/01/2024 Upload 17.18.19 & 20th TikTok content
22/01/2024 Report Submission5.0 Leaflet Broshure or QR Code Campaign
On 21 november 2023 ago, North Point PR Consultant has distributed brochures
and Qr codes for the Perlis Art Gallery campaign to visitors attending the Convocation
Festival (FESTKON) held in Pauh, Universiti Malaysia Perlis (UniMAP). The brochure
contains information regarding the Perlis Painting Art Gallery, gallery operation hours,
and Qr code. The brochure was also distributed around 6 pm until 7 pm. The brochures
are randomly distributed to UniMAP students and the general public who also attend the
festival.
The brochures are distributed by means of informing the purpose of the campaign,
the location of the campaign, the day of operation and informing the attractiveness found
in the Perlis Art Gallery to those who received the pamphlets. The Qr Code was given to
distribute the North Point PR Consultant social media site and to expand the
dissemination of information on the existence of the Perlis Art Gallery to the public in
conjunction with the year of visiting Perlis 2023-2024.
6.0 Programe “Santai Seni : Jom Pi Galeri Seni”
The program was held on 16 December 2023 last around 8 am at the Perlis
Painting Art Gallery. Each member of the North Point PR Consultant group was assigned
to assist the Art Gallery to successfully implement the Art Relax Program attended by
many participants from parents and children aged 8 up to 12 years of participating in
competitions available in the program. Among the competitions organised in the
programme are the sevens challenge, the can-causing challenge, the cooking and fooddecorating competition, and the colouring contest. All of these programs are very relaxing
and interesting to participate in.
In the program, there are 6 assignments that have been assigned to each member
of the North Point PR Consultant group which are the registration section, the rock seven
challenge section, the canned tuja challenge section, the cooking and food decorating
competition, food and beverage parts, and special tasks parts.
In these 6 assignments in the registration section Nur Alisya Hanim was assigned
to record and mark the attendance of participants in the coloring contest for children aged
6 to 12 years with a parent or father representative they're. In the rock challenge section
seven Farris Iman and Nur Afifah were tasked to assist in this section while Ahmad Zuhdi
was tasked to assist in the challenge side of the tin can. In the cooking and decorating
section of food Wan Hanis was tasked with caring for and helping.
Further, in the food and beverage divisions of Nur Fitria and Zafran Arif were
tasked with organizing and distributing food to all involved in this Relax Art program.
Special duties were handled by Carol and Nur Fitri. Throughout the program, North Point
PR Consultant did not miss the opportunity to record content for the bounty on
Northpoint.Pr. Finally, we have been given certificates of appreciation and souvenirs for
the help we have given to the art gallery.
7.0 Programe “Jom EXPLORE Galeri Seni”
The program was held on 30 December 2023 last around 10 am until 1 pm at the
Perlis Painting Art Gallery. Each member of the North Point PR Consultant group was
assigned to the Jom Explore Art Gallery program attended by participants from the TanSri Aishah Ghani College of Housing (KPTAG) students only. A total of 29 participants
participated in the program. The program was held to introduce the Perlis Art Gallery to
the local community or students only. Participation for this program is free and limited to
40 participants. Additionally, certificates as well as souvenirs are available to students
who participate in the program. Free transportation which is a UniMAP bus is provided by
us to facilitate student travel to Perlis Art Gallery located in Kampung Berjaya, Simpang
Empat, 02700, Perlis.
Among the activities that took place at that time were briefings and clarifying the
artwork found in the art gallery to the participants by taking the participants on a walk in
the art exhibition page and look the painting itself on display. Further, the activities of
photographing the participants were free to take pictures during their stay in the art
gallery. Finally, Northpoint PR Consultant does not forget to record content throughout
the program and provides certificates and souvenirs to the participants.
8.0 Key Messages
At Perlis Art Gallery, where the world of creativity knows no bounds to get to know
the beautiful and permai state of Perlis . Dive into a captivating journey through a variety
of visual art forms showcasing Perlis' vibrant cultural heritage.
From mesmerizing paintings that tell the story of tradition as well as seeing the
mesmerizing beauty of the Perlis state that pushes the boundaries of imagination, this
gallery is a reflection of artistic diversity. If seen in this gallery the results foster a deeper
appreciation for art, as we invite you to explore, experience and engage with the beauty
that lies within the walls of the Perlis Art Gallery. Spark up visitors' inner art fans and bepart of a community that values the power of creativity to inspire, inspire thought and bring
people of all walks of life together.
i) Why need to visit the Perlis Art Gallery ?
Visitors can explore the beautiful collection of various artworks that captivate
imagination. From contemporary works to traditional gems, our galleries showcase
rich tapestries of artistic expression.
ii) Viewing the Cultural Journey in Perlis Art Gallery
By demonstrating the beauty of the Perlis state the exploration and enlightenment
of the Perlis state cultures . Each work tells a story, reflecting Perlis's burning
legacy and creative spirit.
This promotional message aims to convey the appeal of the Perlis Art Gallery by
emphasizing its commitment to showcasing the diversity of artistic expression grounded
in Perlis' cultural heritage. The language used was designed to evoke curiosity and a
sense of appreciation for various forms of art, encouraging viewers to visit the gallery.
The message emphasized the gallery as a place not only to see art but also to engage
and celebrate the artistic community.
8.0 Creativity
When creating social media video content for Northpoint Pr Consultant to promote
Perlis Art Gallery, we do a content distribution in terms of entertainment content and
information content content content. We're focusing entertainment content on TikTokbecause it's based on (Shutsko, 2020) comedy and entertainment videos and music
performances turned out to be the most popular and most frequent category among male
and female users on TikTok.
Figure 1: entertainment content on the TikTok platform & informative content on
Instagram
In addition, we focus a content full of information and information on ‘Instagram
Feed’. This is so that users are not tired of the content available, we also provide
interesting and lively designs and colors in Instagram. (Song, 2021) states that
aesthetically appropriate and visually appealing poster designs can not only attract a
target audience but serve also to convey the intended information.Next, our content is all based on the latest trends that follow the current circulation.
This is to increase the number of views for TikTok users. (Klug et al., 2021) stated that
using the ‘hashtag’ fence sign, audio and new trends can increase the chances so that
the algorithm pushes our videos to the audience.
In conclusion, with the creativity our group has unleashed, it can be proven that
there has been an increase in audience among TikTok and Instagram users. The latest
video titled ‘Date with Girlfriends’ garnered as many as 46.1 thousand views on the TikTok
app. The theme for this video is also just relaxed and the average comment is also
attracted to come to the Perlis Art Gallery.
9.0 Social Media
When running our “Rahasya Seni Budaya Perlis” campaign we use two types of
social media platforms that are very popular and are always the world's sorotons that are
Instagram and TikTok. This is because two types of social media platforms have very
high numbers of users. For example, Instagram ranks fourth top on the social media list,
with an incredible 1.28 billion monthly active users (Matt Ahlgren, 2023). Additionally,
TikTok is also an app known for having downloaded over 3.5 billion since it was first
introduced outside China in 2016. This is huge compared to 2017 when the app had only
130 million downloads as well Tiktok was ranked sixth most popular. There are over one
billion monthly active users in Tiktok (Matt Ahlgren, 2023).
The profile page for our Instagram and TikTok social media platforms is the logo
of our group icon, Northpoint Pr Consultant (NPPC). Our goal for instagram is “northpoint.
pr. consultant”. Our Tiktok username is “Northpoint. Pr”. Inside social media platforms likeInstagram we shared about the picture of introducing members of the Northpoint Pr
Consultant (NPPC) group, a buzz poster about “Visit Perlis 2024-2025”, poster theme
collaboration with “Gallery Art Drawing Perlis”, related videos Perlis Art Gallery in two
categories namely in terms of education and entertainment. In addition, a poster related
to more information about the Perlis Painting Art Gallery.
Next poster feed on the program we do ie Jom Explore Art Gallery ! with Northpoint
Pr Consultant which took place on 30 December 2023 ago. In addition, we also share
photos of the Art Gallery's Jom Explore program ! on Instagram account. Finally, we
shared a thank you poster to the participants who participated in the Art Gallery's Jom
Explore program ! we have done in collaboration with the Perlis Art Gallery.
As for social media platforms like TikTok, we focus more on exciting videos that
fall into two categories: education and entertainment. The context is also the same as
Instagram as promoting and loudening to TikTok users about the little-known Perlis
Painting Art Gallery of a public audience. The videos we posted on TikTok got high views
and comments from UniMAP Students and the community around Perlis. This is said to
be because we used effective tactics and our exciting videos have made our video-related
views highly popular and well-known, as well as the word that is always used is “video we
ride fyp” because it has applied the techniques that have been learned.10.0 Conclusion
Finally, the ”Rahasya Seni Budaya Perlis” Campaign conducted by
Northpoint.Pr.Consultant went smoothly. Campaign objectives can be achieved by the
Group due to the positive feedback received. The Art Gallery of Lukis became
increasingly famous and many visitors not only from Perlis but from outside of Perlis also
came to see the beauty of the Perlis Art Gallery itself.
In turn, NPPC members can also add knowledge in communicating and tolerating
in providing services to customers. NPPC members were able to improve for each of the
deficiencies available throughout the campaign. The NPPC can also learn the meaning
of Collaboration in a large group.
The Art Gallery also thanked them for the help they provided. Collaboration with
the Art Gallery is also very simple and uncomplicated to deal with, and it is they who give
the NPPC the passion and ideas for all planned activities.
Finally, Northpoint.pr.consultant hopes that the Perlis Art Gallery continues to be
one of the must-visit tourist destinations in Perlis.
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