NEW MEDIA ISSUES & CHALLENGES

 SMM40903 NEW MEDIA ISSUES AND CHALLENGES

CHAPTERS

1. Getting started with webinars
2. Preparing an effective webinars
3. Promoting webinars
4. The day of the show: being the presenter
5. Beyond the webinar
6. The do’s and the don'ts
7. Analyzing human behavior in cyberspace
8. A new world of crime
9. Internet and social media addiction
10. Social media and crisis communication
11. Online intimacies and network friendship
12. Why social media is ruining your lives
13. Cyber danger understanding and guarding against cybercrime
14. Social media ethics

TOPIC FOR MINI WEBINAR

1. Analysing Human Behaviour in Cyberspace:

a. Cyberbullying

b. E-Shoppers

c. Deviant Pornography

d. Sexting

e. Cyber-Victimization and

f. Cyber Aggression

2. A New World of Crime:

a. The Rise of Cyber Criminal

b. The Fight Against Cyber Crime

c. The Rise of the Cyber Cop

d. The hackers

e. The Virus Writers

f. Identity Theft

g. The Bot Herds

h. Sex and Drugs

3. Internet and Social Media Addiction:

a. What is the Internet and Social?

b. Media Addiction?

c. What Causes Online Addiction?

d. How do Online Addictions Affect Health and Well-Being?

e. How to Overcome Internet Addiction?

4. Social Media and Crisis Communication:

a. Current Issues

b. Organizational Approaches and Considerations

c. Audience-Oriented

d. Approaches and Considerations

5. Online Intimacies and Networked Friendship:

a. Technologically Mediated

b. Personal Relationships

c. Conceptualizing Intimacy

d. and Friendship

e. Self-presentation Online

f. Social Media and Teenage

g. Friendships

h. Digital Dating and Romance

i. Mediated Intimacies

6. Why Social Media is Ruining Your Lives?

a. Identity

b. Body Image

c. Health

d. Relationships

e. Career & Money

f. Politics

7. Cyber Danger – Understanding and Guarding Against Cybercrime:

a. Today’s Threats

b. The Role of Government

c. Tips for Companies: Surviving

d. on the Internet

e. Tips for Consumers: How to

f. Travel Safely on the

g. Information Superhighway

h. Malware Myths

8. Social Media Ethics:

a. What is Social Media Ethics?

b. Practical Social Media Ethics

c. Equality and Fairness

d. Limitations of Social Media Ethics

ASSIGNMENTS

1. INDIVIDUAL ASSIGNMENTS 20% 

• New media issues & challenges promotional poster
• Upload poster to google classroom
• Publish webpage
• Week 3 4/4/2024

2. GROUP ASSIGNMENTS 80%

• Group members: 5-8 
• Duration for mini webinar: 6 weeks
• Webinar proposal 10% week 6 2/5/2024 7 pages
• Webinar powerpoints slides 20% w7-w12 9/5/24-13/6/24
• Mini webinar report 10% w13 20/6/2024
• Mini webinar 40%

CHAPTER 1: GETTING STARTED WITH WEBINARS

1. WEBINARS WITH MAXIMUM IMPACTS

What a Webinar is

• Similar in some ways to a physical meeting
• Has its own structure
• Uses audio and visual aids

What a Webinar isn’t

• Television broadcast
• One way presentation
• An all day affair

Why Do Webinars Work?

• Affordable
• Location is irrelevant
• Time zone-proof
• Provide flexibility
• Interactive
• Participants can watch on demand
• Relaxed environment
• Cost effective
• No worry of what to wear

Gauging Effective Uses for a Webinar

• Employee meetings
• Training seasons
• Marketing
• Talent development (training)

2. PLANNING YOUR WEBINARS

Setting a Goal for Your Webinar

• Has an interesting title
• Has clear and precise objectives

Selecting the Talent

• Moderator
• Presenter
• Guest speaker

Structuring the Webinar

• Opening
• Body
• Close

Assessing The Size of Your Audience

• Announce early
• Confirm registration
• Send out reminders
• Provide practical advice
• Stay in touch

Determine the Proper Length

• 60 minutes

Creating An Agenda

• Have an agenda
• Relevant topic
• Take suggestions
• Know topic 
• Have an alert team

3. PUTTING TOGETHER A WEBINAR TEAM

Getting to Know the People in Your Webinar

• Producer
• Plan the webinar
• Put the team together
• Market the webinar
• Upload the presentation
• Moderate
• Moderator
• Introduce the webinar
• Keep session smoothly
• Moderating panel of guests
• Presenter
• Organize the content
• Write the presentation
• Speaks clearly
• Director
• Technical team
• Promoter 

Getting to Know Your Audience

• Customers
• Prospects
• Employees
• Learners

Traits 

• Follow through
• Stay for it all
• Remain as active participant
• Name-drop webinar

CHAPTER 2: PREPARING AN EFFECTIVE WEBINAR

1. CHOOSING A PLATFORM

• Deciding Between Self-Service and Full-Service
• Deciding what you need from a provider
• Needs
• Objective
• Budget
• Features 
• Selecting the Right Kind of Service
• Free
• On a budget
• No limits
• Somewhere in the middle

2. PLANNING YOUR MATERIAL

• Putting It on the Page and on the Stage
• Building an outline
• Goal
• Ideas
• Team
• Format
• Slides
• Content
• Convey the message
• Make them look good
• Go easy on the type
• Pictures are worth a lot
• Sometimes video is worth more
• Talk the talk
• Level of detail
• Compare content to end goal
• Outline
• Script
• Format
• Presenters
• Interactivity 
• Creating an Effective Flow
• Interactivity
• Presenters to audience
• Audience to presenter
• Audience to audience
• Polls and surveys
• Questionnaire and answers
• Social media integration 
• Developing Different Outline Styles for Different Webinars
• Single speaker
• Interview style
• Interview questions 
• Time management
• Host remarks
• Moderated panels
• Interactive 
• Going from Outline to Script
• Include the basics
• Less is more
• Speakers differ
• Managing Time
• Don't run late
• Leisurely start time
• Few minus to explain the basics
• Accurate scheduling
• 30 mins webinar 20 mins content 10 mins q&a
• 1 hour webinar 45 mins content 15 mins q&a
• A realistic agenda
• Rehearse 

3. ESTABLISHING A LOCATION

• Selecting a Setting
• Nice quiet place
• Good lighting 
• Clear sound
• Good internet connection 
• Connecting Your Technology
• Find the right space
• Have a healthy internet connection
• Decide on a format
• Bring the right equipment
• Practice, Practice, Practice
• Mastering Your Material
• Script
• Fully dry run
• Powerpoint slides ready
• Effective segues 
• Itinerary
• Promise
• Schedule
• Start to finish
• Areas to consider
• Rehearse the speaking part
• Prepare for the Q&A
• Get the pronunciation right
• Timing
• Start promptly 
• Introductory statement about technology
• Vary speaker times
• Save time for q&a
• Engagement with audience
• Know your audience well
• Interesting slides
• Get personal
• Entertain them
• Flow
• Speak up before speaking begins
• Time management
• Pace the content
• Keep the boring stuff in check
• Testing Your Equipment
• Webinar software
• Widgets
• Video equipment
• PowerPoint 
• Rehearsing the Event
• Technical issues
• Speaker performance
• Visual presentation
• Content 

CHAPTER 3: PROMOTING WEBINARS

1. Publicizing your event

• Using email notifications: the numero uno tool
• Everybody has an email account
• Highly targeted
• Affordable
• Ecologically sound
• Successfully connecting with potential attendees
• Accurately target the right people
• Have them at hello
• Dazzle them
• Leave the business speak for parodies
• Give them an easy read
• Make it personal
• Proofread
• Stay focused
• Writing the webinar invitation
• Webinar title
• Brief description
• Obligatory bulleted message
• Date and time
• Speakers
• Who should attend
• Relying on e-mail automation software
• Mailchimp
• Emma
• Eloqua
• Marketo
• Reaching out on the web
• Banner advertisement 
• Own website
• Syndication 

2. Using social media

• Facebook
• Twitter
• Linkedin
• Google 

3. Utilizing employees

• Announce events internally
• Encourage staff to tweet about events 

CHAPTER 4: THE DAY OF THE SHOW

1. Being the Presenter

• Looking the Part
• Factors
• industry/ activity being discussed
• Presentation format
• Content of discussion
• Audience demographic
• Dressing for the part
• Dress for the occasion 
• Don't overdress or underdress
• Keep it simple
• Preparing for the Presentation
• Build a narrative
• compel/indulge/accommodate audience
• Prepare yourself
• Being aware of body language
• Crossing the arms
• Hands on hips
• Clinched fist
• Direct eye contact
• Tilted head
• Considering Presentation Techniques
• Know the subject matter
• Use humor
• Ask rhetorical questions
• Be rhythmic
• Use analogies 
• Driving engagement
• Utilize tools provided by the webinar platform to increase engagement 
• Be personable
• Establish trust
• Dont read to them
• Take a breath and pause
• Give them something that makes their situation better

2. Engaging with the Audience

• Building Engagement in the Presentation
• Integrating video clips into a presentation
• Having presenters presenting on video/webcams
• Broadcasting live from a studio or other event
• Methods for fielding feedback
• Before the webinar
• During the presentation
• Afterward
• Leaving no question unanswered
• Have a longer q&a session
• Assemble a team of answer specialists
• Accept questions during on-demand replay

3. Lights, Camera, Action

• Knowing What You Want
• Your audience can see the speaker
• You can use video clips
• Way to use video
• Single camera
• Multiple presenters
• Interview style
• Moderated panel

CHAPTER 5: BEYOND THE WEBINAR

1. Continuing the Conversation

• Follow up immediately 
• Send thank-you email
• Reach out to those who missed presentation
• Invite them to gather more information
• Information attendees need
• Contact information
• On-demand link
• Email address
• Website info
• Extending engagement
• Judging the criteria
• Questions asked
• Documents downloaded
• Behavior within console
• Offering webinar on-demand

2. Evaluating Your Webinar

• Reviewing your webinar
• Appropriateness of the current format
• Presenter effectiveness
• Value of visual assets
• Effective video use
• Adequate time allowed for each section
• Natural flow
• Analyzing the analytics/methods
• Registration
• Attendance
• On-demand 
• Going deeper into analytics
• Length of stay
• Time they logged out
• Console activity
• Listening to the Q&A
• Staying on goal
• Did the slides work?
• It's all about performance
• Presenter
• Speaker
• Polls
• Q&A
• PowerPoint

CHAPTER 6: THE DO’S AND DON'TS

Ten tips for successful webinars

1. Drive registration to the top
• Fully utilize database
• Give plenty of time
• Focus on key areas
• Maximize impact and ROI
2. Plan some more
• Schedule
• Have a great script and stick to it
• Powerpoint presentation
• Q&A period
• Video 
3. Rehearse with slides, graphics and videos
• Use remote
• Take it slow in rehearsal
• Display an introductory slide
• Be sure content is accurate
4. Be entertaining and make sure host and speakers too
• Have a script but be spontaneous too
• Less is more
• Keep it moving
• Use humor
5. Know your audience and appeal to them
• Make content your number one priority
• Don't assume they're like you
• Research the culture
• Choose topics that you know
• Be aware of gestures
6. Interact with your audience before, during and after
• Let your audience know what you’re doing
• Use social media
• Summarize during the webinar
• Get feedback
7. Use presentation slides and images to support the theme
8. Rehearse webinar as if it were a broadway play
9. Understand the materials as if your life depended on it
10. Gather feedback and make next webinar better

Chapter 7: Analysing Human Behaviour in Cyberspace:

1. Cyberbullying
2. E-Shoppers
3. Deviant Pornography
4. Sexting
5. Cyber-Victimization and
6. Cyber Aggression

Chapter 8: A New World of Crime:

1. The Rise of Cyber Criminal
2. The Fight Against Cyber Crime
3. The Rise of the Cyber Cop
4. The hackers
5. The Virus Writers
6. Identity Theft
7. The Bot Herds
8. Sex and Drugs

Chapter 9: Internet and Social Media Addiction:

1. What is the Internet and Social?
2. Media Addiction?
3. What Causes Online Addiction?
4. How do Online Addictions Affect Health and Well-Being?
5. How to Overcome Internet Addiction?

Chapter 10: Social Media and Crisis Communication:

1. Current Issues
2. Organizational Approaches and Considerations
3. Audience-Oriented
4. Approaches and Considerations

Chapter 11: Online Intimacies and Networked Friendship:

1. Technologically Mediated and Personal Relationships
2. Conceptualizing Intimacy and Friendship
3. Self-presentation Online
4. Social Media and Teenage Friendships
5. Digital Dating and Romance
6. Mediated Intimacies

Chapter 12:  Why Social Media is Ruining Your Lives?

1. Identity
2. Body Image
3. Health
4. Relationships
5. Career & Money
6. Politics

Chapter 13:  Cyber Danger – Understanding and Guarding Against Cybercrime:

1. Today’s Threats
2. The Role of Government
3. Tips for Companies: Surviving on the Internet
4. Tips for Consumers: How to Travel Safely on the Information Superhighway
5. Malware Myths

Chapter 14: Social Media Ethics:

1. What is Social Media Ethics?
2. Practical Social Media Ethics
3. Equality and Fairness
4. Limitations of Social Media Ethics