SMM10603 VISUAL COMMUNICATION

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 1. INTRODUCTION TO VISUAL COMMUNICATION

  • Why Visuals Are More Powerful Than Words?
    • In fact, the brain processes images 60,000 times faster than it does text. And it’s more accustomed to processing images—ninety percent of the information sent to the brain is visual, and 93% of all human communication is visual and The human brain has always processed images ridiculously faster than words.
  • What is Visual Communication (VC)?
    • David Sless (1981). Learning and Visual Communication: The conveyance of ideas and information in forms that can be seen. 
    • Kenneth Louis Smith (2005). Handbook of Visual: Visual communication is a broad spectrum that includes signs, typography, drawing, graphic designs, industrial design, advertising, illustrations and electronic resources
  • Electronic resources includes dasabases, electronic books, electronic dictionaries and encyclopedias, journals and ejournals, official publications, online newspapers, referencing resources and CD-ROM
  • Visual perception:
    • Perception is the process of selecting, organizing, and interpreting information. This process affects our communication because we respond to stimuli differently, whether they are objects or persons, based on how we perceive them. 
    • We organize information that we select into patterns based on proximity, similarity, and difference. 
    • We interpret information using schemata, which allow us to assign meaning to information based on accumulated knowledge and previous experience.
  • VISUAL COMMUNICATIONCIRCLE DANCE THEORY OF PERCEPTION Aldous Huxley
    • The more you know, the more you sense. 
    • The more you sense, the more you select. 
    • The more you select, the more you perceive. 
    • The more you perceive, the more you remember. 
    • The more you remember, the more you learn. 
    • The more you learn, the more you know.
  • Sense
    • "The more you know, the more you sense

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