QUIZ DIGITAL MARKETING

 

Which one is NOT the disadvantages of Digital Business?*

1 point

Potentially lower profit margins

Reduced building overhead

Negative reviews

Reduced physical interactions

One of the elements that need to be included in Squeeze Page is __________________________*

1 point

Lead Magnet

Paragraph

Closing

Save and Exit

Growth mindset are _______________________________*

1 point

Individuals who seek to validate themselves.

Individuals who view intelligence as their fixed traits.

Individuals who believes they are born with talent, good traits, but sometimes they feel not.

Individual who believes anyone can be good at anything ; their capabilities can be developed, through dedication, perseverance and the right strategy.

What are the two main factors that Google evaluates as part of the ad auction process?*

1 point

Maximum bid & ads ranking

Ads ranking & quality score of the ads

Cost per click & ads ranking

Maximum bid & quality score of the ads

In email marketing, data collection can be done via these methods, EXCEPT __________________________ *

1 point

Contest

Special Research

Web Sign Up Form

Customer Purchase

The percentage of sessions during a selected date range where a user visited one page on your website or app and exited without interacting with any elements on the page is called _____________________________________

*

1 point

Funnels

Campaigns rate

Audiences

Bounce rate

Which one is NOT TRUE about publicity?*

1 point

is not a process but a result of a good public relations strategy where the marketers succeed in providing favourable information to media and other third-party outlets like bloggers, vloggers, podcasters, etc.

the set of actions, or tactics, that a company uses to maintain its brand or product in the market.

is the communication about a brand, offering, or a business by placing commercially significant news about it in the media without paying for time and space directly.

is the movement of information to the public via media coverage and other non-paid mass media sources.

Capital Expenditure can be divided into ________________*

1 point

Logistic Cost and Marketing Cost

Operating Expenditure and Logistic Cost

Cost of Goods Sold and Operating Expenditure

Cost of Goods Sold and Delivery Cost

What is the importance of Google Analytics for business?*

1 point

II & IV

I & IV

I, II & III

I, III & IV

Which one is NOT TRUE about Search Engine Optimization (SEO)?*

1 point

exposure to your brand, through non-paid (also known as "organic") search engine results.

the practice of increasing both the quality and quantity of website traffic

understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume

undeniably critical component to getting any company off the ground.

NAME*

Google Analytics aggregates the data collected from website in multiple ways, primarily by four levels EXCEPT :

*

1 point

Page view

Session

Location

User

Improving positions in the natural listings processes include all of these, EXCEPT *

1 point

Upon Order and personal serving

Ranking or Scoring

Indexing

Crawling

In SOSTAC Model, we normally monitor performance through ______________*

1 point

Control

Situation Analysis

Tactics

Strategy

GROUP*

A

B

C

D

An effective way to market local business online as it helps businesses promote their products or services to local customers at the exact time they are looking for them online.This statement refers to _________________*

1 point

Local My Business

Local Search Engine Optimization (SEO)

Local Search Engine Result Pages (SERPs)

Local Google Ads

In what way high quality scores can help to achieve better ads position at lower cost?*

1 point

based on its relevance to the query and other factors.

targeting operates similarly to display targeting.

Google favours ads that are highly relevant to user queries

appear on both the regular SERP and in the shopping tab.

Which one is TRUE about Unique Selling Proposition?*

1 point

Divides the market into subgroups of individuals who share similar needs, wants, and characteristics

It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution.

Would be using phrases like “new and improved” or “more advanced” to emphasize the newness, superiority, or advancement in some aspect of your product over one or more competitors' products.

A strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service

What is a basic formula for Production Cost?*

1 point

Raw material cost + salary + utilities

Production cost + profit margin

Profit margin + raw material cost

The profit percentage from production cost

Product ownership is not required, entrepreneurs only need to promote it on their website or social media. This statement refers to _____________________*

1 point

Dropshipping

Affiliate

Multi Level Marketing

Retail

The main goal here is to inspire free users to buy a premium subscription by showing a clear breakdown of its ___________ , and adding a ______________ that invites subscribers to consider the opportunity. 
*

1 point

Advantages and opportunity

Promotion and values

Values and special characteristics

Advantages and limited offer

What best described a Business Model Canvas?*

1 point

document that summarizes the operational and financial objectives of a business

a written road map for the firm from marketing, financial, and operational standpoints.

a document that defines in detail a company's objectives and how it plans to achieve its goals

a strategic tool used for visually developing or displaying a busines